Marketing the Gospel Day 4: Launching Your Campaign
And I heard the voice of the Lord saying, “Whom shall I send, and who will go for us?” Then I said, “Here I am! Send me.” (Isaiah 6:8, ESV)
For I am not ashamed of the gospel, for it is the power of God for salvation to everyone who believes, to the Jew first and also to the Greek. (Romans 1:16, ESV)
There is a lot of work that goes in to launching a new campaign. At least at my work, there are countless checklists and meetings to make sure everything is sorted out and running correctly before hitting “Send.” We should approach the gospel in the same way. Sure, you can go share the gospel with the next person that crosses your path without a thought, but it is more likely to be effective when you’re prepared. So, what should we consider before launching our campaign?
Before you can launch a campaign, you have to be familiar with the product or service. Sounds obvious, of course, but you can’t sell something you know absolutely nothing about. This is why regularly reading your Bible is essential to the life of a believer. Not only does the Word of God offer us encouragement and guidance, but it also gives us a greater knowledge and understanding of our Savior and His salvation. The more you know, the more it shows. You have to be prepared for people to ask questions and have objections. After all, the entire goal of the campaign is to convince someone that they need what you’re offering. Often that leads to questions because we like to know what we are getting before we buy, right? God will give us wisdom in the moment, but it is essential for us to have a solid knowledge base of the Word to be able to effectively answer these questions and combat objections. Prepare your “FAQ (Frequently Asked Questions) section” in advance and even bring gospel pamphlets that you think would further help them understand.
Once you have a firm foundation, you have to decide when you’re going to reach out. I wouldn’t run a Christmas campaign in March for, well, obvious reasons. Similarly, you wouldn’t necessarily cut your boss off during a big presentation to share the gospel with them. The timing is all off. No, not every awkward situation means you can’t share the gospel, but you should be socially conscious of your audience. Don’t turn them off to your message before you’ve even given it to them. The best and most effective way to know when to share the gospel is the same way that I’ve been encouraging you to over the past few days: ask God. He wants you to come to Him, saying, “Here I am! Send me.” He wants you to be willing to share the gospel when the opportunity presents itself, and if you are willing, the opportunities will present themselves.
Now that we know when to share, how are we going to do it? Well, much like we discussed yesterday, know your audience. If you are out for coffee with a friend and the opportunity presents itself, let the conversation flow naturally. Often, in those face-to-face conversations it is easier to approach someone gently with a message of hope in salvation, while from a platform you can be a bit bolder about being sinful and destined for an eternity in hell. You can gauge what someone is comfortable with and always pay attention to both your own and the other person’s body language. Take social cues, and while some subjects might be a bit more uncomfortable, make sure the person feels safe and loved in your presence. Once again, ask God for help. He will provide you with all the words and all the wisdom you need right when you need it if you allow Him to work through you. After all, we are simply the vessels shining His light and He alone is the source of salvation.
My challenge to you today is going to sound rather familiar: pray. Pray to God for guidance. Pray that He will continue to reveal Himself and His truths to you. Pray that He will open your eyes to those in need of salvation and present you with opportunities to speak with them. Pray that He will give you the words to say and the wisdom to speak intelligently and appropriately to those He puts in your path. He has guaranteed to help and provide.